Geoff Hatheway, Founding Partner
A graduate of Dartmouth College, Geoff is an award-winning agency executive and chief marketing officer with an entrepreneurial spirit that has helped launch numerous companies, including Cobalt Creative LLC. COBALT was founded on the belief that entrepreneurs creating new products and brands need marketing help in their earliest stages--and Geoff has been there.
Geoff takes pride in working collaboratively throughout a company to understand and help shape the culture to showcase its unique strengths and serve as a foundation for communications internally and externally.
Geoff has won the American Marketing Association's highest award, the Gold Effie, for his team's strategy, creative and in-market results for Valvoline. His campaigns for Lycos, PhoneFree.com and MassMutual, among others, not only have been showcased in Adweek, but more importantly, resulted in strong market positions. He has been quoted numerously in marketing and industry publications on behalf of his brands and companies.
His expertise spans traditonal and digital marketing, having served as a senior officer with two top 15 ad agencies (Bozell Worldwide and William Esty) as well as chief marketing officer for start-ups PhoneFree.com, Gemini Voice Solutions and BuyYourFriendADrink.com. Geoff, with his team of independent pros, is ready to get you to market with a strategically powerful brand proposition whether it's consumer or B2B, viral/social or over-the-air, direct or affiliate.
Here's what a few of his business colleagues say about Geoff:
“Geoff is a professional and a true gentleman. We needed someone who was not only an expert in marketing, but also someone with entrepreneurial drive and the ability to accommodate our limited budget. Working with Geoff was exactly what we needed, and he succeeded in giving us the firm foundation necessary to get off the ground. I would work with him again when the opportunity arises and highly recommend him as either a critical senior member of a marketing team, or as a one-man band to jump start marketing at a new opportunity.”
--Derrick Chen, CEO of SkedgeMe.com
"Geoff's work was simply outstanding: strong leadership, bright insight, organized beyond belief, and honest as the day is long. Those are outstanding qualities which are hard to find. He's an outstanding marketing pro, period."
--Jan Horsfall, CEO / Founder of Gelazzi, Inc.
"Geoff joined our company in its very early stages and was instrumental in building our brand identity and go to market plan. He was very creative and also knew how to build team consensus. He successfully applied the fundamentals of marketing to a new concept and helped us achieve success. I would absolutely hire Geoff again if the situation arose.”
--Steven Cohn, CEO / Founder of BuyYourFriendADrink.com
“Geoff was an indispensable asset for our company. As the head of marketing, Geoff played a fundamental role in our strategy development and was able to effectively articulate our mission to the various stakeholders – customers to Board members, ad agencies to investors. A true leader, his successful, results-oriented approach was all the more impressive in the face of all the challenges of the entrepreneurial setting in which we operated.”
--Jeff Fuhrman, President of Gemini Voice Solutions, Inc
"As the head of marketing for this technology company, Geoff brought dynamism, strategic vision with a pulse on tactics, creativity and most of all customer-centric focus / discipline. He was excellent at presenting business-case of our products and services and interacted well with various groups of the firm like technology, finance, sales."
- Venu Yeluri, SVP Technology of PhoneFree.com and Gemini Voice
“Absolutely one of the best advertising professionals in the business. Geoff has a unique knack of grasping (and helping to develop) a company's topline marketing and advertising strategy, and more importantly, can translate the strategic position into actual brand sales. Fun and dynamic personality.”
-Mike DelNinno, Marketing Director at The Valvoline Company
Geoff is joined by partners Ron Burkhardt, creative director (LA/NY) and Susan Hello, business development (Dallas) for integrated projects.
Cobalt is based just outside NYC in Armonk.
To contact, email geoff@cobaltllc.com
Geoff takes pride in working collaboratively throughout a company to understand and help shape the culture to showcase its unique strengths and serve as a foundation for communications internally and externally.
Geoff has won the American Marketing Association's highest award, the Gold Effie, for his team's strategy, creative and in-market results for Valvoline. His campaigns for Lycos, PhoneFree.com and MassMutual, among others, not only have been showcased in Adweek, but more importantly, resulted in strong market positions. He has been quoted numerously in marketing and industry publications on behalf of his brands and companies.
His expertise spans traditonal and digital marketing, having served as a senior officer with two top 15 ad agencies (Bozell Worldwide and William Esty) as well as chief marketing officer for start-ups PhoneFree.com, Gemini Voice Solutions and BuyYourFriendADrink.com. Geoff, with his team of independent pros, is ready to get you to market with a strategically powerful brand proposition whether it's consumer or B2B, viral/social or over-the-air, direct or affiliate.
Here's what a few of his business colleagues say about Geoff:
“Geoff is a professional and a true gentleman. We needed someone who was not only an expert in marketing, but also someone with entrepreneurial drive and the ability to accommodate our limited budget. Working with Geoff was exactly what we needed, and he succeeded in giving us the firm foundation necessary to get off the ground. I would work with him again when the opportunity arises and highly recommend him as either a critical senior member of a marketing team, or as a one-man band to jump start marketing at a new opportunity.”
--Derrick Chen, CEO of SkedgeMe.com
"Geoff's work was simply outstanding: strong leadership, bright insight, organized beyond belief, and honest as the day is long. Those are outstanding qualities which are hard to find. He's an outstanding marketing pro, period."
--Jan Horsfall, CEO / Founder of Gelazzi, Inc.
"Geoff joined our company in its very early stages and was instrumental in building our brand identity and go to market plan. He was very creative and also knew how to build team consensus. He successfully applied the fundamentals of marketing to a new concept and helped us achieve success. I would absolutely hire Geoff again if the situation arose.”
--Steven Cohn, CEO / Founder of BuyYourFriendADrink.com
“Geoff was an indispensable asset for our company. As the head of marketing, Geoff played a fundamental role in our strategy development and was able to effectively articulate our mission to the various stakeholders – customers to Board members, ad agencies to investors. A true leader, his successful, results-oriented approach was all the more impressive in the face of all the challenges of the entrepreneurial setting in which we operated.”
--Jeff Fuhrman, President of Gemini Voice Solutions, Inc
"As the head of marketing for this technology company, Geoff brought dynamism, strategic vision with a pulse on tactics, creativity and most of all customer-centric focus / discipline. He was excellent at presenting business-case of our products and services and interacted well with various groups of the firm like technology, finance, sales."
- Venu Yeluri, SVP Technology of PhoneFree.com and Gemini Voice
“Absolutely one of the best advertising professionals in the business. Geoff has a unique knack of grasping (and helping to develop) a company's topline marketing and advertising strategy, and more importantly, can translate the strategic position into actual brand sales. Fun and dynamic personality.”
-Mike DelNinno, Marketing Director at The Valvoline Company
Geoff is joined by partners Ron Burkhardt, creative director (LA/NY) and Susan Hello, business development (Dallas) for integrated projects.
Cobalt is based just outside NYC in Armonk.
To contact, email geoff@cobaltllc.com
